About RethinkFirst
RethinkFirst is a leading behavioral health technology company working to make mental wellness, education, and support accessible and scalable. Through our suite of cloud-based platforms—including RethinkEd, RethinkCare, and RethinkBH—we serve educators, employers, and providers with tools that deliver measurable, inclusive outcomes.
We're on a mission to make behavioral health more effective, equitable, and human.
About the RoleWe're looking for a Director of Product Management for Behavioral Health to lead our product strategy and manage the product managers. Our behavioral health platform ( provides clinical tools, staff training and practice management for private ABA service providers. This role is ideal for a visionary SaaS product executive with experience in complex, high-growth environments and a deep understanding of the behavioral health landscape.
This is a high-impact, high-visibility role- working, collaborating across Sales, Marketing, Customer Success, and Engineering, and steering the roadmap. What You'll Do Strategic LeadershipDefine and communicate a bold product vision aligned to our growth strategy.
Develop product roadmaps that expand our reach into adjacent markets and customer segments. Conduct market analysis and interact with customers and prospects to identify new markets, articulate the value proposition, define requirements, and lead the development of a product roadmap.
Partner directly with executive leadership to align product strategy with business priorities.
Oversee new product development in collaboration with internal stakeholders, including marketing and sales, to ensure that new and existing products support the organization's goals.
Drive partnership strategy for RethinkBH.
Market & Customer InsightLead voice-of-customer discovery across strategic accounts to shape portfolio direction.
Stay ahead of emerging tech and industry innovation to future-proof our offering.
Work closely with key accounts to understand their specific use cases and align with roadmap.Define and track key performance indicators (KPIs) for product success.
Use data-driven insights to make informed decisions.
Product & Organizational LeadershipLead and scale a high-performing team of Product Managers and Product Owners, encouraging innovation
Cultivate a product-first culture grounded in business impact and accountability.
Cross-Functional ImpactAct as the connective tissue between Product, Sales, Marketing, Implementations, and Customer Success.
Drive market readiness for product launches, migrations, and expansion strategies.
Ensure internal teams are enabled to deliver the value of our platform to every customer.
What You Bring8+ years of experience in SaaS Product Management
Strong experience with electronic health records and clinical workflows
You inspire and elevate teams-you're a builder, mentor, and culture shaper.
You're strategic, but you know when to get into the weeds.
You tell compelling stories with data, translating complexity into clarity for execs and customers.
Location: Remote opportunities are available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI, IL, IN, KY, LA, MD, MA, MI, MN, MO, NC, NE, NH, NJ, NV, OH, OR, PA, RI, TN, TX, VA, WA, WI
Our commitment to an inclusive workplace
RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities.
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