Job Description

Paid Media Strategist

What we're looking for

Are you a visionary in Paid Search, someone who analyzes trends, dissects data, and designs high-impact strategies that drive real business results? Do you understand how to align paid media with overarching business goals and constantly seek the next big innovation in digital advertising? If so, you might be the perfect fit for our Paid Media team.

Our team is a high-powered engine of strategic thinkers who leverage paid media to fuel client growth. We're looking for a Paid Media Strategist who can go beyond campaign optimization and take a big-picture approach to scaling success. The ideal candidate doesn't just tweak ads—they drive impactful change, create cohesive paid media strategies, and help clients maximize ROI and growth potential.

This is your chance to lead the forefront of Paid Search strategy, shape Go Fish's paid media approach, and take it to new heights. If you're ready to make a real impact, we'd love to hear from you.

What you'll do

Paid Media Strategy & Campaign Management

• Lead strategy and daily management of 12+ high-priority Paid Search clients across platforms like Google Ads, Microsoft Ads, YouTube, and Display.
• Develop and execute full-funnel strategies across Awareness, Consideration, Conversion, and Loyalty targeting.
• Leverage data to guide ongoing optimizations, continuously refining strategy for maximum performance and ROI.

Client Delivery, Communication & Collaboration

• Act as the go-to expert for clients, translating complex data into meaningful insights and strategic recommendations.
• Provide clear reporting on key performance metrics, campaign insights, and strategic next steps.
• Lead pivotal client strategy discussions, resolving challenges with confidence and expertise.
• Collaborate with internal teams, including project managers and other digital strategists, to deliver seamless cross-channel marketing efforts.

Industry Knowledge & Subject Matter Expertise

• Stay ahead of Paid Search trends, bringing fresh insights to the team and refining strategies for maximum impact.
• Serve as an expert in specialized areas, including Google Shopping, PMAX, Demand Gen, Display, and Video Ads.

What you'll bring to the table

• 3+ years of experience in Paid Search and digital marketing (eCommerce experience preferred).
• Certified expertise in Google Ads, Google Analytics, and at least one other paid media platform (Microsoft, Criteo, MNTN, etc.).
• Deep knowledge of Google & Microsoft Ads, including Product Ads, Search Ads, PMAX, Demand Gen, Display, and Video Ads.
• Experience optimizing campaigns for both eCommerce and lead generation KPIs.
• Strong analytical skills, with a data-driven mindset to guide decision-making.
• High proficiency in Excel, plus the ability to quickly learn internal reporting tools.
• Ability to manage multiple projects under tight deadlines while maintaining a professional, solution-oriented approach.
• Proven organizational and communication skills, with a strong ability to manage client relationships and resolve challenges effectively.
• Self-motivated, proactive, and results-driven—you take ownership of projects and see them through to success.

Why you'll love working with us

Benefits & Culture

At Go Fish, we strive to create a workplace that inspires creativity, innovation, and impact. We believe in fostering an environment where everyone feels included, valued, and empowered to contribute their unique perspectives. Our culture is built on trust, accountability, and collaboration, encouraging our team to take ownership, drive results, and push boundaries while supporting one another in both personal and professional growth.

We offer a flexible and balanced work culture that allows you to work remotely or in a hybrid setting, but with that flexibility comes responsibility. We're looking for self-motivated, proactive individuals who bring fresh ideas and are willing to go above and beyond when needed.

We are proud to be an equal opportunity employer, dedicated to diversity, inclusion, and belonging. We know that when our team members can be their authentic selves, they become more confident, creative, and productive—and that's what makes our community thrive.

Perks & Benefits

• Comprehensive health benefits
• Unlimited PTO for work-life balance
• 401(k) with company match to support your future
• Company-paid life insurance for peace of mind
• Flexible remote or hybrid work environment

If you're looking for a dynamic, collaborative, and forward-thinking team where you can make a real impact, we'd love to hear from you!

Guidelines for your application

What We Need: Alongside your resume, craft a one-page cover letter that gives us some perspective into your unique journey and passion for this role. Don't forget to mention your salary expectations.

Handling Attachments : Some platforms can be tricky. If limited to one file, combine your resume and cover letter. Bonus points for work samples — links in CVs or resumes are good, too!

The Weight of the Cover Letter: It's more than just a formality – it's our first introduction to you. Make it count. Without it, your application won't be reviewed.

Note on ‘Quick Apply': This feature can sometimes miss essential details. Ensure all our requirements are met — incomplete applications won't progress.

Adherence to these guidelines is paramount.

Missing out will cost you a spot in the process. And then, we all miss out. And that bums us out. Don't bum us out. We value attention to detail, and this is your chance to show that off.

We appreciate the effort you put into your application and look forward to getting to know you better!

Please note that a job offer for this position will be determined based on many factors, including experience, unique skill set, other qualifications, location, and various business and budgetary considerations.

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